Watch Intro Video

Who this course is for

and what you'll learn

This course will help you

  • Write killer content

  • Attract your audience

  • Make money writing

Writer killer content

If your writing sucks, no one will keep reading. The end. Goodbye. Game over.

So how do you ensure that what you write is stellar enough to stand out?

In this course, Kristina will share with you what she's learned from decades’ of writing experience so that you can craft content that’s enticing and engaging. You’ll never be stuck for ideas again.

Attract your audience

What good is great content without readers?

Discover how to attract your audience with SEO, social media, guest posting, and email marketing.

All that sound like a lot of work? Don’t worry. You’ll learn ways to make sure it isn’t. Your readers will come to you as easily as Siri tells you the weather forecast.

Person sitting at desk on laptop

Make money writing

Isn’t that the dream? To make money from the words you put onto the page?

From advertising to affiliates, courses to coaching, discover the ways you can make money writing.

Person holding money in a fan

Why should you blog?

  • Why blogging is more relevant than ever
  • What content marketing and why it matters
  • How to make your blog stand out – and why it needs to
  • The difference between blog posts and articles...and why you should NEVER treat them the same

  • Includes: Video tutorials

    BONUS: Facebook community, digital copy of Productivity for Writers

How to identify your audience

  • Why your blog needs a consistent topic/theme
  • How to decide on your blog's topic/theme
  • Voice and tone: what are they and why are they important?
  • The best ways to find your blog's voice
  • Why you need brand values and how to choose yours

  • Includes: Video tutorials, worksheets

SEO & Keywords

  • What is SEO?
  • What are keywords and why do they matter?
  • How to choose the right keywords for your content
  • Ways to stand out against your competitors – even when they're bigger than you

  • Includes: Video tutorials, walkthroughs

Writing and editing killer blog posts

  • The best ways to structure your post for maximum readability and engagement
  • Formulas for titles and subtitles
  • Calls to action: why they matter and how to make the most of them
  • Why you need to write for readability (and how to do it)
  • Self-editing tips
  • How to take feedback
  • How to give feedback to your peers and guest contributors

  • Includes: Video tutorials, templates, worksheets

    BONUS: Feedback on your post from Kristina

Ways to promote your content

  • Why you need a marketing strategy and how to create one
  • Tips for growing your email list and engaging with it
  • Organic and paid reach on social media
  • Guest posting and how it works

  • Includes: Video tutorials, templates

Running a successful blog

  • Content scheduling and stockpiling – and why it matters
  • Choosing your content type
  • Accepting guest posts – are they a good or a bad way to drive traffic?

  • Includes: Video tutorials, worksheet

How to monetise your blog

  • Tips for building a following that will buy from you
  • Ways to earn money from your blog including affiliate marketing, advertising, coaching, courses, and creating your own products

  • Includes: Video tutorials


Traffic increased by 300% in one month

Sarah Hindmarsh, author and former Nottingham Writers' Studio chair

Kristina was hired to revitalise the NWS blog. She did a fantastic job with some engaging new posts. Traffic increased by 300% in one month, and by following her templates we were able to continue this increase after that.

Put theory into practice

by Clare Stevens

It was a comprehensive, practical course run by someone who is a proven expert in her field. It was pitched at just the right level and easy to follow. The opportunity to put the theory into practice during the day was really useful. I learnt a lot in a short time and I would thoroughly recommend this course.

(About one-day how to write amazing blog posts course)

Your Instructor

Bestselling author, blogger, and marketer

Kristina Adams

Kristina Adams's blog The Writer's Cookbook has helped over 100,000 writers develop their writing craft. It's used by schools and universities as a resource on all aspects of writing, marketing, and publishing.

Kristina is also the bestselling author of five novels, two novellas, and two nonfiction books. She's taught courses on a range of topics including productivity, marketing, and publishing. When she isn't writing, she's baking or taking naps with her dog Millie.


  • How much content will there be in the course?

    There will be 10 modules, each including videos, walkthroughs, and worksheets.

    The course is designed to be a comprehensive course that will answer everything you need to know about writing content, running a blog, and monetising your offerings.

  • When will content be ready?

    The course will be organic, which means new content is added all the time. At present, the foundational modules are live with content around SEO and structuring blog posts coming next.

  • I created an account during the pre-order period but didn't pay. Can I still get the course at the discounted price?

    Sorry, but no.

  • Is there a money-back guarantee?

    Yes. You have 30 days to request a refund once the complete course is live. However, you must give a reason when you request your refund.